McLaren
First Retail Store in Canada
Toronto, Canada –European automobiles have a distinctive style oftheir own, so when Pfaff-McLaren needed a state-of-the-art boutique dealershipto display the vehicles (which could perhaps be considered works of art in manycases), the company turned to Canada’s Mayhew.
Long known as a leader in the area of interior workplace designsolutions, Mayhew worked with Pfaff-McLaren to create spaces that reflected thebusiness’s uniqueness while allowing for future growth. The results included:
· A premium environment whereluxury and high-end automobiles could be displayed for purchase by aficionadosseeking a customized experience. Linesare sleek, leading to a rich customer experience that would resonate withpurveyors of this type of higher-end merchandise.
· Spaces specifically designedfor each vehicle being displayed, as well as that vehicle’s necessary parts andoptions. Thus, clients could envisiontheir ideal vehicle models in a no-pressure atmosphere that afforded them allthe information they would need to make their choices.
· Transparency between the rear“shop” area and the display area, intended to both make the space more open andto showcase the abilities of Pfaff-McLaren’s expertise.
Pfaff-McLaren’s site, now complete, is streamlined andadvanced. Features of the color schemesinclude reds complemented by gray tones, echoing a sense of speed mingled withstability.