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McLaren / Pfaff Tuning Automotive Branding

McLaren
First Retail Store in Canada

Toronto, Canada –European automobiles have a distinctive style oftheir own, so when Pfaff-McLaren needed a state-of-the-art boutique dealershipto display the vehicles (which could perhaps be considered works of art in manycases), the company turned to Canada’s Mayhew.

Long known as a leader in the area of interior workplace designsolutions, Mayhew worked with Pfaff-McLaren to create spaces that reflected thebusiness’s uniqueness while allowing for future growth. The results included:

· A premium environment whereluxury and high-end automobiles could be displayed for purchase by aficionadosseeking a customized experience. Linesare sleek, leading to a rich customer experience that would resonate withpurveyors of this type of higher-end merchandise.

· Spaces specifically designedfor each vehicle being displayed, as well as that vehicle’s necessary parts andoptions. Thus, clients could envisiontheir ideal vehicle models in a no-pressure atmosphere that afforded them allthe information they would need to make their choices.

· Transparency between the rear“shop” area and the display area, intended to both make the space more open andto showcase the abilities of Pfaff-McLaren’s expertise.

Pfaff-McLaren’s site, now complete, is streamlined andadvanced. Features of the color schemesinclude reds complemented by gray tones, echoing a sense of speed mingled withstability.



Reception
McLaren Chassis with Sales in background
Closing Office
McLaren Showpiece Display 
Conference table and Private Office
Exterior view of building from street.
Exterior View from parking
McLaren / Pfaff Tuning Automotive Branding
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McLaren / Pfaff Tuning Automotive Branding

This project was an exercise in renovating an existing Saturn Saab store into a high end automotive retailer by the addition a front section to t Read More

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